About Al Rawda
A family business,
since 1957.
What began as a family textile business is now one of Egypt's oldest and largest producers of drawn textured yarn, still run by the same family.
- 1957
- Family founded
- 3
- Generations
- 2017
- Al Rawda plant opened
Our roots
Al Rawda grew out of El Saadany Co. for Upholstery Textile, which Saber El Saadany founded in Heliopolis in 1957. The family began with curtains, velvet and jacquard fabrics, and built its name on quality and trust. In the 2010s it expanded into mattress fabrics and mattress covers, and the El Saadany Group grew to include the sister companies Tabarak, El Kawthar and El Forkan.
Our first export shipments went to Holland and Belgium in 1979. From 1998 we have worked with Korteks, a maker of the partially oriented yarn we texture, and since 2000 we have been known for our range of coloured yarn.
Today Al Rawda is established in 10th of Ramadan City, running texturizing machines from HIMSON of India, Oerlikon Barmag and ICBT, and supplying weavers and textile makers in Egypt and abroad. The family that founded the company still runs it, now in its third generation.
Sister companies in the El Saadany Group
Leadership
Three generations of the family.
Founder · In memoriam
Saber El Saadany
Founded the family's business in 1957 and set the standard for quality that the company still runs on.
Former CEO · In memoriam
Ahmed El Saadany
Industrially minded and ambitious, he drove the plant and its machinery forward. He led alongside his brother Mohamed, and each completed the other.
Former CEO · In memoriam
Mohamed El Saadany
A salesman and trader at heart, he built the relationships with customers and the market. After Ahmed passed away, Mohamed carried the business forward.
Chief Executive Officer
Belal Zaytoon
Leads Al Rawda today, keeping the family focus on quality while modernizing the plant and growing the business.
Our journey
Nearly seven decades, one thread.
From a single loom in Heliopolis to a DTY plant in 10th of Ramadan City. Follow the thread down.
1957
The beginning
El Saadany Co. for Upholstery Textile is founded in Heliopolis, producing curtains, velvet and jacquard fabrics.
1979
European export
First international shipments to Holland and Belgium, as the factory grows its output.
1998
Partnership with Korteks
We begin working with Korteks, a maker of the partially oriented yarn we texture. Today we are the only factory in Egypt with Korteks POY.
2000
The colours we are known for
We start supplying coloured yarn, the range of colours Al Rawda has been known for ever since.
2010
Partnership with HIMSON
We begin our partnership with HIMSON Engineering of India, whose texturizing machines run our plant today.
3 photos
2010s
Beyond upholstery
El Saadany Co. expands into mattress fabrics and mattress covers, and the El Saadany Group grows to include its sister companies Tabarak, El Kawthar and El Forkan.
2012
Diplomatic delegation
The Ambassador of Chad visits the factory, marking a step in our export relationships.
12 photos
2017
Al Rawda established
Al Rawda is established in 10th of Ramadan City with HIMSON texturizing machines shipped from India via Port Sokhna, marking the start of our major expansion.
3 photos
Today
Al Rawda
We make polyester drawn textured yarn from 70 to 1200 denier, in a full range of colours, still run by the family that founded the company.
Egypt Home Tex 2025In his words
“Think beyond boundaries. Build beyond expectations. Never stop growing. I am the third generation of this family, and my job is to build on what my grandfather and my uncles began, and only with God by our side.”
«فكّر بلا حدود، وابنِ ما يتجاوز التوقعات، ولا تتوقف أبداً عن النمو. أنا الجيل الثالث من هذه العائلة، ومهمتي أن أبني على ما بدأه جدي وأعمامي، ولا يكون ذلك إلا والله معنا.»